Google Tag Manager

GTM is for managing Google Analytics, advertising and other tracking tags across your website, multiple websites and mobile apps.

Google Tag Manager is a Tag Management System and free solution introduced in Oct 2012.

Tag Management Systems aim to simplify the deployment and maintenance of JavaScript tags.

TMS is designed to help manage the lifecycle of e-marketing tags, which are used to integrate third party software into digital properties.

Tags are tiny bits of website code that lets you to measure traffic and visitor behavior.

Read Article »