Established in 1989, the Greater Phoenix Economic Council (GPEC) actively works to attract and grow quality businesses and advocate for the competitiveness of the Greater Phoenix region. As the regional economic development organization, GPEC works with 22-member communities, Maricopa County and more than 160 private investors to accomplish its mission and serve as a strategic partner to companies across the world as they expand or relocate.
GPEC works closely with its partners to provide the resources companies need to successfully move or grow their businesses in the region. Although the organization had previously invested in its CRM capabilities, its partners did not have reliable access to critical project data and internal employees were using multiple systems to perform redundant processes, threatening the productivity of the entire organization. With a lack of integration between its technology systems and more of its employees turning to email and phone calls to communicate with partners, GPEC realized the need to launch a new initiative that would streamline its existing Salesforce application and deploy a consistent Salesforce approach across all business units. By partnering with MST Solutions to enhance its existing systems, GPEC was able to increase user adoption while improving data consistency and productivity throughout the organization.