Client Impact Story

With MST Solution’s Salesforce-Based “Provider Pre-Employment Made Easier” AppBackground

How One of America’s Largest Employers Revolutionized Its Hiring Process

BACKGROUND

Headquartered in Phoenix, Arizona, Banner Health is one of the largest nonprofit health care systems in the United States. The system owns 30 acute-care hospitals including three academic medical centers and other related health entities. Banner Health operates in six states: Arizona, California, Colorado, Nebraska, Nevada, and Wyoming.

CHALLENGE

Banner Health believes that fully engaged employees are foundations to providing excellent patient care. The health care system is Arizona’s largest private employer, Northern Colorado’s third-largest employer, and among the top employers in the United States.

The nonprofit, always looking for ways to improve the experience of its patients and visitors, focused its sights on improving an essential aspect of its business, the recruitment process. With over 50,000 employees operating in 28 hospitals, it was time to retire outdated manual measures and make the hiring process easier for candidates, recruiters, and stakeholders.

To track candidates throughout the recruitment life cycle, the hiring team was using Excel spreadsheets, weekly in-person meetings, and a CRM with limited capabilities. As a result, they lacked real-time data, visibility into process tracking and performance management, and sufficient reporting capabilities.

Looking for information on Salesforce Health Cloud?

SOLUTION

Banner Health hired MST Solutions, an award-winning CRM and marketing automation consulting provider, to guide the initiative and design a PPME app (Provider Pre-employment Made Easier) using the Salesforce platform. MST Solutions, which takes a customized and collaborative approach to each project, conducted a thorough discovery process to understand current procedures and goals to future-proof the implementation.

Listen to our Latest Podcast
Featuring discussions with industry leaders, clients, and tech experts across our three major areas of expertise, we’re proving that with the right resources, technology can improve lives.

Technologies Used

  • Custom designed PPME app on the Salesforce platform
  • Stakeholder portal
  • Candidate portal
  • Easy-to-use job board on company website

Milestone-Based Process Flows Streamline Recruiting Efforts

Central to the recruitment project was the Provider Pre-employment Made Easier app, which was designed and developed within Salesforce by MST Solutions. PPME helps guide the hiring process from sourcing to recruitment to pre-employment.

PPME is a chevron-based process where an application flows through six different phases. Within each phase, there are individual steps which must be completed in order to move to the next stage. Milestones are dependent upon one another either in a single phase or multiple phases. Additional layers were included which configure the flow of milestones based on the provider type or organization level. The Banner Health team is thrilled with the ability to track linear and consecutive processes. Configured dashboards provide full visibility along with the ability to zoom in on any single aspect of the hiring funnel. The improvements and real-time reporting data result in informed decision-making at the executive level. Greater transparency reveals any procedural or operational gaps, which means focus can be shifted to areas of need, saving valuable time and resources.

The PPME process has provided clarity and streamlined efforts for all involved—the candidate, the recruiting team, and the stakeholders. It was so successful that Banner Health has decided to use the highly configurable PPME business strategy to create important milestones in other areas of the organization.

To read the full case study click here!

Public Sector

State Agency Connects with Citizens Better than Ever with Salesforce Marketing Cloud

Established in 1972, the Arizona Department of Economic Security works with families, community organizations, advocates, and state and federal partners to ensure a collective vision that every child, adult, and family in Arizona will be safe and economically secure. Headquartered in Phoenix, the agency, which helps approximately 3 million people annually, is dedicated to caring for the vulnerable and helping Arizonans reach their potential through temporary assistance for those in need.

Read
Public Sector

Arizona Commerce Authority Creates A 360-Degree View For A Unified Team

ACA partners with MST Solutions for sales cloud implementation to improve the salesforce platform’s user adoption. With this, ACA had a 360-deree view of the customer, eliminated repetitive processes and enhanced reporting capacities.

Read
Public Sector

Arizona Commerce Authority Aligns Sales & Marketing With Pardot Salesforce

ACA partners with MST Solutions for pardot marketing automation implementation to enhance collaboration between sales and marketing. With this, ACA introduced lead tracking and reporting capabilities that drove efficiency.

Read