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Compass Platform Improves Collaboration.

Microchip Technology Inc. raises client engagement team efficiency and performance with Sales Cloud Lightning and MST Solutions

 

Microchip Technology Inc. is a leading semiconductor supplier of smart, connected and secure embedded control solutions. Its easy-to-use development tools and comprehensive product portfolio enable customers to create optimal designs which reduce risk while lowering total system cost and time to market. The company’s solutions serve more than 125,000 customers across the industrial, automotive, consumer, aerospace and defense, communications and computing markets. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality.

As a leading provider, they’re committed to delivering quality products and building meaningful business relationships with their clients. As its business and client engagement teams continued to grow, Microchip found it challenging to train and on-board new client engagement members efficiently, while preserving the same type of personalized experiences the company provided when starting out three decades ago.

Staying true to that mission meant creating a platform where client engagement teams and business units could collaborate around client engagement to drive design wins and revenue. To accomplish this goal, Microchip partnered with MST Solutions to define, develop and implement a new platform under the official name: Compass.

Compass provides the tools they need to simplify the sales process. Client engagement managers can now use a single pane of glass to access and collaborate on up-to-date account and opportunity information from anywhere in the world.

“We would highly recommend MST and team to drive Salesforce.com development, design and deployment!”

Mike Malinas, Director of Strategic Global Accounts
Microchip Technology, Inc.

Business Challenges

Prior to Compass, Microchip was sustaining and preserving their sales processes throughout the organization with existing systems. However, those systems lacked sophisticated customer engagement capabilities and required extensive training to keep pace with user adoption. They saw an opportunity to use Salesforce Sales Cloud to improve sales consistency and enable collaboration between internal sales teams and business units. To accomplish those goals, Microchip looked to create an integrated platform that would allow those teams to create closer relationships with their clients and drive value. MST Solutions was selected due to its extensive knowledge and expertise in CRM application configuration, development and integration.

Our Solution

Microchip customized the Sales Cloud Lightning platform to simplify their sales process and increase sales team efficiency and performance. MST Solutions provided Microchip with the business and technology resources needed to execute the project over a period of two years. By using MST Solutions and Salesforce Sales Cloud Lightning console, Microchip was able to make their sophisticated client engagement process simple to understand and execute across the organization.

 

BY THE NUMBERS
  • >1,400 employees trained
  • 87% adoption of the Compass platform
  • 30 key features developed

Results

In addition to being able to access everything they need in one place; the Compass platform provides full visibility to the opportunity funnel and consistently helps sales teams be more productive. Sales teams now have the tools they need to gain a better understanding of the long-term challenges and needs of their customers.

During the client engagement training and onboarding process, more than 1,400 Microchip employees were provided access to the simplified tools they needed to get up and running fast. The solution now provides better and more timely access to technical product knowledge that fosters collaboration and more effective communication throughout the organization.

The seamless scalability of Salesforce Sales Cloud has supported Microchip Technology’s unique s client engagement operations. Partnering with MST Solutions helped accelerate the journey to delivering a unified customer experience their customers expect.

“With a deep resource bench of functional and technical Salesforce experts, strong Agile practices, and their flexibility in project resourcing, MST Solutions is an exceptional SFDC implementation partner!”

Barret Hartman
Information Services Manager
Microchip Technology, Inc.

KEY TECHNOLOGIES USED
  • Sales Cloud Lightning
  • Account and Opportunity Management
  • Chatter Collaboration
  • Integrations
  • Middleware
  • Quote Management
  • Product Management
  • Intelligent Knowledge Library
  • Mobile Experience
  • Outlook Integration
  • Nintex
  • Einstein Analytics
  • Reports and Dashboards

Let’s get your digital transformation started.

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