Client Impact Story

Delivering better support for every customer

Industry Leader In Recycling And Waste Disposal Services Empowers Its Employees To Create Top-Notch Customer Experiences


As a leader in the domestic non-hazardous solid waste industry in North America, Republic Services manages large volumes of customer interactions each day. With an ever-increasing demand for waste management services, the company is making its systems smarter to meet growing business needs and bring more value to its customers.  

Republic Services decided to pursue the creation of a knowledge management system where employees could craft, publish and share knowledge, and customers could get intelligent, fast and personalized self-service online. Although plenty of software options were available for creating simple self-help websites, Republic Services needed a knowledge management service that would consolidate various data sources, enable exceptional customer service for its employees and decrease overall support costs. After reviewing the options, they decided to implement Salesforce Knowledge, a feature available through the Service Cloud application they were already using.  

By partnering with MST Solutions and launching its new knowledge management system, Republic Services was able to maximize the value of its existing cloud-based technology and empower its employees to create exceptional customer experiences. 


Knowledge management systems provide numerous benefits, including enabling innovation and improving process efficiency. But successfully implementing these systems can be a challenge. By utilizing the talent and expertise at MST Solutions, Republic Services could better understand how knowledge base systems work and what types of articles would be needed to provide excellent service to their customers.  

Republic Services needed a knowledge management system that could provide a seamless experience for their customers. Although a small team within the organization had already started testing the feature internally, they needed to expand its functionality to share knowledge articles externally and integrate Salesforce with their AI-driven enterprise search tool. In addition, their existing instance of Service Cloud would need to be migrated to the Lightning Salesforce interface when the self-service portal was launched. This meant that the knowledge base would need to be developed within the Classic interface while staying compatible with the Lightning interface. 

About MST Solutions
CEO, Thiru Thangarathinam Talks About Legacy In The Making


The solution to these challenges was to launch an end-to-end knowledge management tool that would house a formal and structured knowledge repository to serve accurate information to the right people at the right time and improve the creation and distribution of knowledge throughout the company. The tool allows for drafting of knowledge base articles, designating the article audiences, assigning permissions for internal and external groups and creates a feedback loop that helps content managers keep knowledge up to date. With a seamless integration between the enterprise search tool and Salesforce, Republic Services could use multiple data sources to quickly serve-up personalized content recommendations to their National Accounts team, contact center agents and customers. 

Guide to Getting the Most Out of Salesforce
Download your copy of the guide for free

Technologies Used

  • Service Cloud 
  • Salesforce Knowledge 
  • Salesforce Lightning 
  • Coveo


As a result of implementing the knowledge management solution, Republic Services has been able to maximize agent productivity, reduce contact center volumes and increase customer trust and engagement. Internal groups have a place to easily manage content and are less reliant on spreadsheets and siloed knowledge within specific departments. The solution also prevents internal and external users from being exposed on outdated information. Customers can now look up answers to their questions without calling support for help, reducing the number of customer service inquiries. By making full use of the knowledge base functionality they were already paying for, and with a little customization help from MST Solutions, Republic Services was able to supercharge customer experiences and maximize the value of its Service Cloud application. 

To read the full case study click here!

Healthcare & Life Sciences

Makes Medicare Enrollment Easier with New Portal

Headquartered in Phoenix, Arizona, Banner Health is one of the largest nonprofit health care systems in the United States. Banner operates 30 hospitals, including three academic medical centers and related health entities across six states. Its wide portfolio of services includes insurance, ambulatory, acute, post-acute, pharmacy, lab, and telehealth.


Leveraging Salesforce to Unify Sales and Marketing Ecosystem

This Fortune 500 company is a leading supplier of semiconductor-based solutions. Headquartered in the American Southwest, the company produces a comprehensive range of intelligent power and sensing technologies. Each is designed to help engineers solve unique design challenges in the automotive, communications, computing, consumer, industrial, medical, aerospace, and defense application markets.

Public Sector

State Agency Connects with Citizens Better than Ever with Salesforce Marketing Cloud

Established in 1972, the Arizona Department of Economic Security works with families, community organizations, advocates, and state and federal partners to ensure a collective vision that every child, adult, and family in Arizona will be safe and economically secure. Headquartered in Phoenix, the agency, which helps approximately 3 million people annually, is dedicated to caring for the vulnerable and helping Arizonans reach their potential through temporary assistance for those in need.