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While true consumerism in Healthcare is still in its infancy, there is little question as to the direction in which the winds are blowing.
For most industries, Customer Relationship Management (CRM) platforms are consider core systems, powering Sales and Customer Service and other key functions. For Healthcare providers, however, investments in CRM have been comparatively limited.
Since the enactment of the HITECH Act of 2009 and Affordable Care Act of 2010, the lion’s share of Health IT initiatives – whether by hospital or primary/secondary practice – have rightly revolved around implementation and adoption of EMR/EHR systems.