Introduction
An Organization’s website plays a major role to bring in more customers and grow revenue of the organization. The content of the website helps create a bond with the customers by identifying their needs as well as be address their problems and resolving it. The WordPress helps create and publish the contents of those web pages, effectively.
Integrating WordPress with salesforce
The business users gain benefits by the integration of WordPress with Salesforce. It is not just about collecting the information more effectively but a way to explore and create better experience for website visitors. It is very important to assure our users that their collected information is accurate and placed in one location.
How to Integrate Salesforce and WordPress
A few things need to be analysed before starting the integration,
- Details needed from the customer.
- Data handled after collection.
There are many plugins we have for WordPress and Salesforce Integration
- WordPress leads for salesforce
- Zapier
- Web-To-Lead for Salesforce
WordPress leads for Salesforce
It is a standalone CRM plugin that lets you easily capture, segment and analyse your activity. This WordPress plugin is free of cost; so that we can integrate WordPress with Salesforce easily.
This plugin allows the user to gather Lead data via:
- Email Tracking
- Social Media data gathering
- Referrals
- Comment Tracking
Zapier
It is an application to integrate Salesforce with WordPress. It uses the triggers and actions instead of api calls for the process. (Example: Web -to-Lead).
It supports the following actions, making it ideal for numerous lead-generating tasks:
- Email Marketing
- Paid Search Strategies
Web-To-Lead
Most of the businesses are using their corporate websites to capture leads via web-lead functionality. When a user visits the website and submits a Lead form, the lead is submitted to Salesforce and in turn a new Lead is created.
Conclusion
Salesforce CRM and WordPress integration is a very powerful tool for businesses. It is used to collect the information from potential customers and permits the Salesforce to use the customers’ information to grow the Sales of the businesses.
